Factors affecting selection of online buying website: an analytical study among the Indian youth. (1st January 2014)

• Record Type: Journal Article
• Authors: Prashar, Sanjeev; Sahay, Vinita; Panda, Dushyant
• Is Part Of: International journal of intercultural information management. Volume 4:Number 4(2014)
• Page Start: 247
• Page End: 263
• Publication Date: 2014-01-01
• Subjects: online buying -- e–commerce -- electronic commerce -- online retailing -- electronic retailing -- e–tailing -- shopping behaviour -- website selection -- India -- young people -- youth -- online shopping; Information resources management -- Periodicals; Information technology -- Periodicals; Management information systems -- Periodicals; Corporate culture -- Periodicals; 658.4038
• DOI: 10.1504/IJIIM.2014.067938
• Languages: English
• ISSNs: 1750-0028

Abstract

As internet permeates through varied geographies and demographic clusters, the online market simultaneously has been witnessing galloping growth. In India, online buying is rapidly becoming popular and the digital impact on consumer spending is expected to be USD150 billion by 2016. Numerous online buying websites are competing to grab the share of this huge market. Further with huge amount of investment flowing into these companies, it becomes crucial for them to spend on the important aspects. This paper investigates and explains the factors that influence the choice of online buying website among youth in India. Findings of this research may be used as guidelines for the development of strategic framework by companies in the business of online shopping. As the world looks towards India and its online revolution, each website looks to capture the heart and hard disk of the digital Indian consumer.