Visual rhetoric in Michel Gondry's music videos: Antithesis and similarity in Deadweight. Issue 1 (1st January 2015)

• Record Type: Journal Article
• Authors: Buckland, Warren
• Is Part Of: Empedocles. Volume 5:Issue 1(2014)
• Page Start: 49
• Page End: 57
• Publication Date: 2015-01-01
• Subjects: Communication -- Philosophy -- Periodicals; 302.201
• DOI: 10.1386/ejpc.5.1-2.49_1
• Languages: English
• ISSNs: 1757-1952

Abstract

This article analyses the visual rhetoric of Michel Gondry's Deadweight (1997), a music video for Beck Hansen's song of the same name, and also considers the song's relation to Danny Boyle's film A Life Less Ordinary (1997). Two key structures are identified in the video: antithesis and similarity – which Gondry employs to visually illustrate the title of both Beck's song and Boyle's film.