Do labels matter when implementing change? Implications of labelling an academic as a champion − results from a case study. Issue 3 (4th March 2018)

• Record Type: Journal Article
• Authors: Cordiner, Moira; Thomas, Sharon; Green, Wendy
• Is Part Of: Studies in higher education. Volume 43:Issue 3(2018)
• Page Start: 484
• Page End: 499
• Publication Date: 2018-03-04
• Subjects: organisational change -- labels -- champion -- change agent -- buzz words; Education, Higher -- Periodicals; 378.005
• DOI: 10.1080/03075079.2016.1180674
• Languages: English
• ISSNs: 0307-5079

Abstract

Abstract : Organisational change literature is littered with labels for those who instigate, support, resist, or implement change. Absent is research into the perspectives of those who are given these labels. This paper reports findings from a literature search, journal scan and a case study of an Australian university where change agents were labelled 'School Champions'. Data analysis of the authors suggests that labels do matter, not only to change agents, but also other academics who interacted with them such as Associate Deans. The authors found that, because a label implies an identity, when the choice of labels is unexamined, unintended consequences can result. These include ridicule, derision, and serious or light-hearted teasing, plus dismissive and cynical attitudes towards senior management's endorsement of buzz words as labels. The authors suggest strategies to ensure that a label or identity badge suits academe, has minimal potential to cause emotional or professional harm, and is embraced rather than renounced.