Typology and Effects of Co-opetition in Buyer–Supplier Relationships: Evidence from the Chinese Home Appliance Industry. (November 2014)

• Record Type: Journal Article
• Authors: Liu, Yi; Luo, Yadong; Yang, Pianpian; Maksimov, Vladislav
• Is Part Of: Management and organization review. Volume 10:Number 3(2014:Nov.)
• Page Start: 439
• Page End: 465
• Publication Date: 2014-11
• Subjects: buyer–supplier relationships, -- co-opetition, -- relationship benefits, -- transaction costs; 买卖关系, -- 竞合, -- 关系收益, -- 交易成本; Management -- China -- Periodicals; Industrial management -- China -- Periodicals; International business enterprises -- Management -- Periodicals; Management -- Periodicals; Organizational sociology -- Periodicals; 658.00951
• DOI: 10.1017/S174087760000440X
• Languages: English
• ISSNs: 1740-8776

Abstract

Abstract: Building on the co-opetition perspective, this study takes a unified approach to examine relationship benefits and transaction costs in buyer–supplier relationships. We argue that buyer–supplier vertical dyads fall into one of four distinct co-opetition types based on their respective degrees of cooperation and competition. Each co-opetition situation then corresponds to unique levels of relationship benefits and transaction costs. A sample of 225 supplier–buyer dyads from the Chinese home appliance industry confirms that competition has a positive effect on transaction costs and a negative effect on relationship benefits, while cooperation stimulates greater relationship benefits but affects transaction costs mainly at low competition levels. The results advance prior research on buyer–supplier relationships and co-opetition and offer valuable avenues for future research.