Cite
HARVARD Citation
Hambrick, M. et al. (2011). 'It's incredible – trust me': exploring the role of celebrity athletes as marketers in online social networks. International journal of sport management and marketing. pp. 161-179. [Online].
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Hambrick, M. et al. (2011). 'It's incredible – trust me': exploring the role of celebrity athletes as marketers in online social networks. International journal of sport management and marketing. pp. 161-179. [Online].