Cite
HARVARD Citation
Guckian, M. et al. (2018). "A few bad apples" or "rotten to the core": Perceptions of corporate culture drive brand engagement after corporate scandal. Journal of consumer behaviour. 17 (1), pp. e29-e41. [Online].
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Guckian, M. et al. (2018). "A few bad apples" or "rotten to the core": Perceptions of corporate culture drive brand engagement after corporate scandal. Journal of consumer behaviour. 17 (1), pp. e29-e41. [Online].