Product Line Extension among New England Craft Breweries. (19th December 2016)

• Record Type: Journal Article
• Authors: Berning, Joshua; McCullough, Michael
• Is Part Of: Agricultural and resource economics review. Volume 46:Number 1(2017)
• Page Start: 73
• Page End: 86
• Publication Date: 2016-12-19
• Subjects: brewing industry, -- economies of scope, -- product differentiation; Sustainable agriculture -- Periodicals; Sustainable agriculture -- United States -- Periodicals; Natural resources -- Periodicals; Agriculture -- Economic aspects -- Periodicals; Rural development -- Periodicals; 338.10974
• DOI: 10.1017/age.2016.30
• Languages: English
• ISSNs: 1068-2805

Abstract

Abstract : The U.S. brewing industry was at a low point in the 1980s. Since that time, more than 4, 000 new breweries of varying scales and scopes have entered the market. Given the rapid expansion in this industry, which involves large capital costs, it is useful to consider the competitive nature of individual firms. Using a sample of New England breweries, this study identifies several firm and geographic attributes that are linked to firms' product offerings. We find that the breadth of product lines and nature of competition varies by brewery type and by the economic environment of the market.