Cite
HARVARD Citation
Kim, T. et al. (2017). The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer. International journal of sports marketing & sponsorship. 18 (3), pp. 246-262. [Online].
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Kim, T. et al. (2017). The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer. International journal of sports marketing & sponsorship. 18 (3), pp. 246-262. [Online].