A Socio-Cultural Study of the Growing Popularity of Pan-Chinese Movies in the U.S.: Trends, Contributing Factors, and Implications. Issue 1 (1st March 2007)

• Record Type: Journal Article
• Authors: Su, Tuo-yu; Kim, Jang Hyun; Hong, Junhao
• Is Part Of: Asian cinema. Volume 18:Issue 1(2007)
• Page Start: 65
• Page End: 90
• Publication Date: 2007-03-01
• Subjects: Motion pictures -- East Asia -- Periodicals; Motion pictures -- Southeast Asia -- Periodicals; Motion pictures -- Periodicals; Asians in motion pictures -- Periodicals; 791.43095
• DOI: 10.1386/ac.18.1.65_1
• Languages: English
• ISSNs: 1059-440X

Abstract

This study defines a "Pan-Chinese" movie as one produced by Asian film companies from China, Taiwan, and Hong Kong. This paper questions the reasons for Chinese movies' growing popularity in the West since the 1990s. Further, it leads to another question: what elements of these movies the Western audience like and dislike. The authors conducted a case study by analyzing the success of two Chinese movies in America. The authors also surveyed more than 300 American moviegoers to find out their motivations to see Pan-Chinese movies and what they like and dislike about them.