Packages Ltd. Capacity Addition in Carton Line: Riviera vs. Austin. (March 2014)

• Record Type: Journal Article
• Authors: Malik, M. Abdur Rahman; Rana, Arif I.; Bashir, M. Farhan
• Is Part Of: Asian journal of management cases. Volume 11:Number 1(2014:Jan./Jun.)
• Page Start: 23
• Page End: 36
• Publication Date: 2014-03
• Subjects: Technology choice -- expansion strategy -- capacity enhancement; Industrial management -- Asia -- Periodicals; Industrial management -- Asia -- Case studies -- Periodicals; Management -- Asia -- Periodicals; Management -- Case studies -- Periodicals; 658.0095
• DOI: 10.1177/0972820113520208
• Languages: English
• ISSNs: 0972-8201

Abstract

The case is about choice of new technology. One option (Riviera) is more expensive, but has better after sales service, better reputation, better process capability, and lower capacity utilization. The choice of technology requires looking into the changes in the market, existing capabilities, company strategy and projections about the future. This case can be taught in 'capacity analysis' module in operations management, or in a course on Management of Technology.