Applying the PEN-3 Cultural Model to Address HIV/AIDS Prevention in Rural Guatemala. Issue 1 (2nd January 2018)

• Record Type: Journal Article
• Authors: Orrego Dunleavy, Victoria; Chudnovskaya, Elena; Phillips, Jasmine; McFarlane, Soroya Julian
• Is Part Of: Journal of intercultural communication research. Volume 47:Issue 1(2018)
• Page Start: 1
• Page End: 20
• Publication Date: 2018-01-02
• Subjects: HIV prevention -- Mayan health -- PEN-3 model -- cultural sensitivity -- Community-Based Participatory Research; Intercultural communication -- Periodicals; 303.482
• DOI: 10.1080/17475759.2017.1398178
• Languages: English
• ISSNs: 1747-5759

Abstract

Abstract: Guatemala has an accelerating HIV rate, where prevalence is three times higher among indigenous than nonindigenous, comprising 21% of all cases. Vulnerability is exacerbated by high poverty, low literacy, and poor access to testing and treatment options. This study develops a community-engaged HIV prevention campaign plan for the Mayan town of Santiago Atitlán. The PEN-3 model of cultural sensitivity frames this formative research project. Assessment domains of the PEN-3 model ( Cultural empowerment and Relationships & expectations ) identify culturally relevant factors affecting HIV prevention behaviours. The Cultural identity domain is utilized to identify entry points enhancing cultural acceptance and efficacy.