Cross-Cultural Validation of a Memorable Tourism Experience Scale (MTES). (May 2014)

• Record Type: Journal Article
• Authors: Kim, Jong-Hyeong; Ritchie, J. R. Brent
• Is Part Of: Journal of travel research. Volume 53:Number 3(2014:May)
• Page Start: 323
• Page End: 335
• Publication Date: 2014-05
• Subjects: experience scale -- memory -- memorable tourism experiences -- memorable tourism experience scale -- tourism experience; Travel -- Research -- Periodicals; Tourism -- Periodicals; Tourism -- Research -- Periodicals; 910.72
• DOI: 10.1177/0047287513496468
• Languages: English
• ISSNs: 0047-2875

Abstract

The present study seeks to establish the cross-cultural validity of the memorable tourism experience scale (MTES), a recently developed measurement scale designed to assess individuals' memorable tourism experiences (MTEs). Since the psychometric properties of the MTES have only been examined within a sample of American college students, the aim of this study was to replicate the previous psychometric findings using a sample of Taiwanese respondents. The data confirmed the validity of the previously established seven dimensions of MTES in the Taiwanese sample. Thus, the findings of the study suggest that MTES can generally be utilized to assess individuals' MTEs in cross-cultural settings.