Build a multiyear recruitment strategy that pays dividends over time. Issue 9 (28th November 2017)

• Record Type: Journal Article
• Authors: Sutton, Halley
• Is Part Of: Enrollment management report. Volume 21:Issue 9(2017)
• Page Start: 1
• Page End: 5
• Publication Date: 2017-11-28
• Subjects: College attendance -- United States -- Periodicals; College students -- Recruiting -- United States -- Periodicals; 378.1610973
• DOI: 10.1002/emt.30361
• Languages: English
• ISSNs: 1094-3757

Abstract

Abstract : BOSTON — There is no single silver bullet to building a recruitment pipeline while also increasing retention rates at your campus. "It's tempting to switch [recruitment strategies] if you don't see results in a year, " said Ronda Russell, director of admissions at Montana State University. Russell and Patricia Peek, dean of undergraduate admission at Fordham University, shared how they found success at their respective institutions by focusing on a multiyear recruitment strategy, building a focused drive to institutional success over time, at a session at the national conference for the National Association for College Admission Counseling.