Understanding the relationship among motivation to attend, satisfaction, and loyalty of medical convention attendees. Issue 4 (2nd October 2017)

• Record Type: Journal Article
• Authors: Kim, Woohyuk; Malek, Kristin
• Is Part Of: Journal of convention & event tourism. Volume 18:Issue 4(2017)
• Page Start: 282
• Page End: 300
• Publication Date: 2017-10-02
• Subjects: Experience -- loyalty -- medical convention -- motivation -- satisfaction; Congresses and conventions -- Periodicals; Exhibitions -- Periodicals; Special events industry -- Periodicals; Hospitality industry -- Periodicals; 338.4791
• DOI: 10.1080/15470148.2017.1366384
• Languages: English
• ISSNs: 1547-0148

Abstract

ABSTRACT: The purpose of this study is to examine the relationship among convention attendance, satisfaction, and loyalty of medical convention attendees. The data were compiled after a major medical conference held in Las Vegas in 2015. A total of 1, 091 completed surveys were evaluated using structural analysis. The study indicated that attendee's motivation for attendance was significantly different than other studies that utilized different target markets. It was found that motivation impacted satisfaction which in turn influenced desire to attend future conventions. This study also provides discussions and implications for convention research and industry practices.