Modularization vs. Innovation. Issue 1 (1st March 2014)

• Record Type: Journal Article
• Authors: Fiorineschi, Lorenzo; Rissone, Paolo; Rotini, Federico
• Is Part Of: International journal of innovation science. Volume 6:Issue 1(2014)
• Page Start: 29
• Page End: 42
• Publication Date: 2014-03-01
• Subjects: Creative thinking -- Periodicals; Creative ability -- Periodicals; Creative ability in business -- Periodicals; Creative ability in technology -- Periodicals; Technological innovations -- Periodicals; 153.35
• DOI: 10.1260/1757-2223.6.1.29
• Languages: English
• ISSNs: 1757-2223

Abstract

Abstract : This paper argues the relationship between modularity and product innovation. The work is based on the assumption that in order to become an innovation, a novel product has to be successfully diffused into the marketplace. Modularity can give rise to a series of parameters related to commercial success; however, there is not a well-defined relationship between modularity and product innovativeness. The aim of the paper is to analyse the logic of the most acknowledged modularization methods in-order to understand how they can really influence product success, and then, part of product innovativeness.