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HARVARD Citation
Paschen, J. et al. (2017). The brand personalities of brand communities: an analysis of online communication. Online information review. 41 (7), pp. 1064-1075. [Online].
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Paschen, J. et al. (2017). The brand personalities of brand communities: an analysis of online communication. Online information review. 41 (7), pp. 1064-1075. [Online].