Cite
HARVARD Citation
Butcher, L. et al. (2017). Pawning n00bs: Insights into perceptions of brand extensions of the video game industry. Australasian marketing journal. 25 (3), pp. 215-224. [Online].
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Butcher, L. et al. (2017). Pawning n00bs: Insights into perceptions of brand extensions of the video game industry. Australasian marketing journal. 25 (3), pp. 215-224. [Online].