Cite
HARVARD Citation
Gruner, R. et al. (2017). What's in a crowd? Exploring crowdsourced versus traditional customer participation in the innovation process. Journal of marketing management. 33 (13), pp. 1060-1092. [Online].
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Gruner, R. et al. (2017). What's in a crowd? Exploring crowdsourced versus traditional customer participation in the innovation process. Journal of marketing management. 33 (13), pp. 1060-1092. [Online].