Cite
HARVARD Citation
Newton, J. et al. (2016). Listerine – for the bridesmaid who's never a bride: disparaging humour increases brand attitude and recall among the powerless. European journal of marketing. 50 (7), p. . [Online].
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Newton, J. et al. (2016). Listerine – for the bridesmaid who's never a bride: disparaging humour increases brand attitude and recall among the powerless. European journal of marketing. 50 (7), p. . [Online].