Cite
HARVARD Citation
Kim, J. et al. (2016). Are two arguments always better than one? persuasion Knowledge moderating the effect of integrated marketing communications. European journal of marketing. 50 (7), p. . [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Kim, J. et al. (2016). Are two arguments always better than one? persuasion Knowledge moderating the effect of integrated marketing communications. European journal of marketing. 50 (7), p. . [Online].