Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study. Issue 3 (29th June 2017)

• Record Type: Journal Article
• Authors: Burke-Garcia, Amelia; Mathew, Sunitha
• Is Part Of: Journal of clinical and translational science. Volume 1:Issue 3(2017)
• Page Start: 205
• Page End: 207
• Publication Date: 2017-06-29
• Subjects: Child development, -- Bayley, -- social media, -- recruitment.; Clinical medicine -- Research -- Periodicals; Medicine, Experimental -- Periodicals; Human experimentation in medicine -- Periodicals; 616.027
• DOI: 10.1017/cts.2017.9
• Languages: English
• ISSNs: 2059-8661

Abstract

Abstract : Introduction: Social media is increasingly being used in research, including recruitment. Methods: For the Bayley Short Form Formative Study, which was conducted under the the National Children's Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identified as potential channels for recruitment. Results: Results included successful recruitment of over 1800 infant and toddler participants to the Study. Conclusions: This paper outlines the methods, results, and future research opportunities.