'Diversification: Performance turnaround' (A case of Sarvodaya Hospitals). (August 2014)

• Record Type: Journal Article
• Authors: Taneja, Sapna; Srivastava, Ravikesh; Ravichandran, N.
• Is Part Of: International journal of healthcare management. Volume 7:Number 3(2014)
• Page Start: 206
• Page End: 213
• Publication Date: 2014-08
• Subjects: Diversification -- Performance -- Strategic management -- Hospital; Health services administration -- Periodicals; Medical care -- Marketing -- Periodicals; 362.1068
• DOI: 10.1179/2047971914Y.0000000080
• Languages: English
• ISSNs: 2047-9700

Abstract

Abstract : Diversification is a strategic decision that management practises to improve its firm's performance. It continues to be an important strategy for a sustainable corporate growth. 1 Corporate diversification has been found to have a curvilinear relation with the corporate performance, i.e. related diversified firms outperform unrelated diversified firms and single business firms. 2 Substantiating this concept, the primary purpose of this study is to examine the role of related or with-in industry diversification in the firm's growth. This study shows that diversification has positive impact on financial and organizational performance of Sarvodaya Hospital.