Mass Customisation: Designed in China, Produced Globally. (2nd November 2017)

• Record Type: Journal Article
• Authors: Ma, Steven
• Other Names: Leach Neil guestEditor.; Farahi Behnaz guestEditor.
• Is Part Of: Architectural design. Volume 87:Number 6(2017)
• Page Start: 58
• Page End: 63
• Publication Date: 2017-11-02
• Subjects: Xuberance -- Steven Ma 'Cloud' series -- Shanghai -- Peace Hotel -- Bin Lu -- Leirah Wang -- Asia -- China -- Inno Design Centre -- 3D‐Printing Cultural Museum -- 'Lush & Luna' series -- 'manufacturing for design' -- 'Made in China 2025' strategy -- Materialise -- Belgium -- New York -- Shapeways -- Eindhoven -- Seattle -- America -- Europe -- additive manufacturing -- intellectual property (IP) -- Lunamoth stool -- Milan -- Shanghai Tower Group -- China Eastern Airlines -- Wanke -- Starbucks China -- Harper's Bazaar Jewelry -- Ping An Insurance -- East China University of Political Science and Law -- B2B projects -- 'Tang' series -- Duality -- Los Angeles -- Hong Kong -- Korea; 729
• DOI: 10.1002/ad.2238
• Languages: English
• ISSNs: 0003-8504

Abstract

Abstract : Given the right level of creativity and entrepreneurship, designing for customised 3D printing can offer highly profitable business opportunities anywhere in the world. Xuberance is a case in point. Set up in Shanghai in 2014, the firm's innovative approach to working in both business‐to‐business and consumer markets has earned it huge international recognition and commercial success in an astoundingly short time. Cofounder and Chief Design OfficerSteven Ma outlines the journey so far.