Cite
HARVARD Citation
Huang, T. et al. (2017). Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory. Program. 51 (3), pp. 259-277. [Online].
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Huang, T. et al. (2017). Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory. Program. 51 (3), pp. 259-277. [Online].