"In my humble opinion…": Serious YouTubers' self‐presentations, roles, and authority. Issue 1 (24th October 2017)

• Record Type: Journal Article
• Authors: Thomson, Leslie
• Is Part Of: Proceedings of the Association for Information Science and Technology. Volume 54:Issue 1(2017)
• Page Start: 811
• Page End: 813
• Publication Date: 2017-10-24
• Subjects: everyday life information practices -- human information behaviour -- information providing -- information sharing -- YouTube; Information science -- Congresses; Information technology -- Congresses; Information science; Information technology; Conference papers and proceedings; 020
• DOI: 10.1002/pra2.2017.14505401167
• Languages: English
• ISSNs: 2373-9231

Abstract

ABSTRACT: This visual presentation outlines preliminary findings from a research study that focuses on the information creating activities and the informal information provider role occupied by serious YouTubers. These individuals regularly upload video content to a personal channel on the website YouTube, of which they produce most, if not all, themselves. As many serious YouTubers have gained substantial online followings, questions about the place of this increasingly influential demographic in the broader world can be raised. Through an examination of the self‐presentation discourse used in the monographs of four serious beauty and lifestyle YouTubers, some implications and future research avenues are given. This visual presentation will take the form of a poster and accompanying set of public YouTube videos that will be played from a laptop, with captions, on loop.