The Effects of Perceived Destination Ability and Destination Brand Love on Tourists' Loyalty to Post-Disaster Tourism Destinations: The Case of Korean Tourists to Japan. Issue 5 (12th June 2016)

• Record Type: Journal Article
• Authors: Lee, Kwang-Ho; Hyun, Sunghyup Sean
• Is Part Of: Journal of travel & tourism marketing. Volume 33:Issue 5(2016)
• Page Start: 613
• Page End: 627
• Publication Date: 2016-06-12
• Subjects: Post-disaster tourism destination -- perceived destination ability -- brand love -- switching resistance loyalty -- behavioral loyalty; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2016.1167349
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: This study explores the causal relationships between perceived destination ability, three dimensions of brand love (passionate love, emotional attachment, and self-brand integration), switching resistance loyalty, and behavioral loyalty. To test the proposed hypotheses, structural equation modeling was employed based on data from 417 Korean tourists traveling to Japan. The results show significant relationships between the study's constructs. The results provide valuable insights into the extended model and have important managerial implications for Japan's destination management organizers facing post-disaster situations.