Is Online Consumers' Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers' Past Impulsive Buying Behaviors. Issue 1 (2nd January 2017)

• Record Type: Journal Article
• Authors: Lim, Se Hun; Lee, Sukho; Kim, Dan J.
• Is Part Of: Information systems management. Volume 34:Issue 1(2017)
• Page Start: 85
• Page End: 100
• Publication Date: 2017-01-02
• Subjects: Behavioral return tendency -- complain -- hedonic value -- impulsive buying behavior -- regretreturn intention -- utilitarian value; Management information systems -- Periodicals; Information resources management -- Periodicals; 658.403801105
• DOI: 10.1080/10580530.2017.1254458
• Languages: English
• ISSNs: 1058-0530

Abstract

ABSTRACT: Previous studies emphasized that e-businesses could increase sales with marketing strategies on shopping web sites that induce impulsive buying behavior, and lacked an empirical approach to problems caused by impulsive buying. This study proposes a research model that deals with online consumers' impulsive buying behavior and empirically validates it. The results show that impulsive buying could have a strong impact on post e-commerce purchase intention and behavior such as actual behavioral return tendency of goods.