Cultural capital at its best: factors influencing consumption of American television programmes among young Croatians. Issue 2 (2nd July 2016)

• Record Type: Journal Article
• Authors: Pjesivac, Ivanka; Imre, Iveta
• Is Part Of: Journal of international communication. Volume 22:Issue 2(2016)
• Page Start: 253
• Page End: 272
• Publication Date: 2016-07-02
• Subjects: Cultural capital -- Croatia -- American television; Communication, International -- Periodicals; Communication in international relations -- Periodicals; Internationale communicatie; 303.48205
• DOI: 10.1080/13216597.2016.1221840
• Languages: English
• ISSNs: 1321-6597

Abstract

ABSTRACT: This study examined factors that influence the consumption of American television programmes among young Croatians, by conducting a paper and pencil survey ( N = 487). The results indicate that young Croatians are avid consumers of American dramas and sitcoms, and that a set of cultural capital variables is a significant predictor of the consumption of American TV. Knowledge of English language, of US lifestyle, consumption of American movies and American press all had a significant unique contribution to the model.