Leveraging student course enrollment data to infuse personalization in a library website. Issue 3 (19th August 2014)

• Record Type: Journal Article
• Authors: Chan, Ian
• Editors: Seadle, MichaelS.; Metz, Katja
• Is Part Of: Library hi tech. Volume 32:Issue 3(2014)
• Publication Date: 2014-08-19
• Subjects: Library science -- Technological innovations -- Periodicals; Libraries -- Automation -- Periodicals; Information science -- Periodicals; 025.00285
• DOI: 10.1108/LHT-07-2013-0096
• Languages: English
• ISSNs: 0737-8831

Abstract

Abstract : Purpose: This article describes the benefits of integrating personalization within a library website and presents methodology for achieving this goal within an academic setting. Design/methodology/approach: The project documented in this study explores the use of student course enrollment data as the basis for creating a personalized library website. Off-the-shelf, open source applications are used in conjunction with existing university data to deliver a final product that offers an enhanced user experience for the university community. Findings: Adaptive personalization is increasingly commonplace on the web. Academic libraries have a unique source of existing data that offers the potential of adding personalization to the library website. At present, the personalization of library online services remains largely unexplored. This project illustrates one relatively low-cost method to help libraries interested in creating personalized websites. Practical implications: This paper provides a guide for libraries interested in the implementation of personalization within their websites. Originality/value: The project described in this case study is highly unique within libraries. The article outlines the feasibility and technical requirements associated with using course enrollment data to add personalized content to a library website.