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HARVARD Citation
Roy, S. et al. (2014). The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: a consumer perspective. European journal of marketing. 48 (9), p. . [Online].
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Roy, S. et al. (2014). The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: a consumer perspective. European journal of marketing. 48 (9), p. . [Online].