Cite
HARVARD Citation
Cole, G. (2014). Executive summary of: Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect. Journal of consumer marketing. 31 (5), p. . [Online].
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Cole, G. (2014). Executive summary of: Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect. Journal of consumer marketing. 31 (5), p. . [Online].