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HARVARD Citation
Lee, H. et al. (2017). An application of brand personality to advergames: The effect of company attributes on advergame personality. Computers in human behavior. pp. 235-245. [Online].
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Lee, H. et al. (2017). An application of brand personality to advergames: The effect of company attributes on advergame personality. Computers in human behavior. pp. 235-245. [Online].