"Those sweet, sweet likes": Sharing physical activity over social network sites. (April 2017) - Pinkerton, Sean
Abstract: This study explored the naturally occurring interactions over social network sites (SNS) about physical activity. A mixed methods design was used. Participants ( N = 244) completed a cross sectional survey included open-ended questions about the reasons for posting or not posting about physical activity on SNS, as well as how others respond to their posts. A qualitative analysis was performed on the reasons for posting and not posting on SNS. Reasons for sharing physical activity included: keeping people informed, inviting others to join in, inspiring others and gaining recognition. For those who did not share, reasons reported were privacy concerns and a lack of interest. Results of a logistic regression revealed that sharers were more likely check SNS frequently, be a student and be physically active. Highlights: Individuals may receive social support for physical activity via SNS as they talk about receiving encouragement. Some individuals may not be open to posting about physical activity on SNS due to privacy or a lack of interest. Individuals who share physical activity information over SNS are more likely to be more physically active.