User-experience-based design of experiments for new product development of consumer electronics and an empirical study. (3rd October 2017)

• Record Type: Journal Article
• Authors: Lin, Kuo-Yi; Yu, Annie Pei-I; Chu, Pei-Chun; Chien, Chen-Fu
• Is Part Of: Journal of industrial and production engineering. Volume 34:Number 7(2017)
• Page Start: 504
• Page End: 519
• Publication Date: 2017-10-03
• Subjects: Product design -- user-experience -- design of experiments -- new product development -- design thinking -- consumer electronics product; Industrial engineering -- Periodicals; Production engineering -- Periodicals; 620
• DOI: 10.1080/21681015.2017.1363089
• Languages: English
• ISSNs: 2168-1015

Abstract

Abstract: User Experience (UX) has been employed for new product development, yet few systematic approaches have been developed. This study aims to propose a systematic approach, namely, User-experience-based design of experiments (UXDOE) to capture user response and filter design ideas to derive new product design directions. Two empirical studies were conducted with the collaboration of a world leading electronics manufacturing services (EMS) company. The derived results can support the confirmation of the target segments from the perspective of marketing and clarifying key factors. Based on UXDOE, this study investigated the influence of UX on 14 notebook prototypes and wearable product design practices. The results of empirical studies have shown practical viability of the proposed approach. This study filters design ideas of esthetics and indicate several key factors of the products that enables better understanding of UX and preferences across different segments and their evaluation toward various product concepts.