What Candy Crush Saga Teaches Us About Motivating Employees. Issue 4 (April 2015)

• Record Type: Journal Article
• Authors: Bedard, Ana T.
• Is Part Of: Performance improvement. Volume 54:Issue 4(2015:Apr.)
• Page Start: 43
• Page End: 46
• Publication Date: 2015-04
• Subjects: Organizational learning -- Periodicals; Organizational effectiveness -- Periodicals; Performance -- Periodicals; Employees -- Training of -- Periodicals; 658.314
• DOI: 10.1002/pfi.21476
• Languages: English
• ISSNs: 1090-8811

Abstract

Abstract : Businesses are bringing game elements into the workplace to motivate employees to engage in initiatives from learning to quality improvement. Grounding gamification theory in experience, I examine the popular game Candy Crush Saga. Candy Crush contains four design elements that managers can bring into the workplace to more successfully motivate workers: It provides early and progressively bigger successes, actively celebrates your victories, provides help if you need it, and provides a vision for the future.