Does Spontaneous Favorability to Power (vs. Universalism) Values Predict Spontaneous Prejudice and Discrimination?. Issue 5 (10th August 2016)

• Record Type: Journal Article
• Authors: Souchon, Nicolas; Maio, Gregory R.; Hanel, Paul H. P.; Bardin, Brigitte
• Is Part Of: Journal of personality. Volume 85:Issue 5(2017)
• Page Start: 658
• Page End: 674
• Publication Date: 2016-08-10
• Subjects: human values -- prejudice -- implicit measures -- power; Psychology -- Periodicals; Character -- Periodicals; Personality -- Periodicals; Personality; 155.2
• DOI: 10.1111/jopy.12269
• Languages: English
• ISSNs: 0022-3506

Abstract

Abstract: Objective: We conducted five studies testing whether an implicit measure of favorability toward power over universalism values predicts spontaneous prejudice and discrimination. Method: Studies 1 ( N = 192) and 2 ( N = 86) examined correlations between spontaneous favorability toward power (vs. universalism) values, achievement (vs. benevolence) values, and a spontaneous measure of prejudice toward ethnic minorities. Study 3 ( N = 159) tested whether conditioning participants to associate power values with positive adjectives and universalism values with negative adjectives (or inversely) affects spontaneous prejudice. Study 4 ( N = 95) tested whether decision bias toward female handball players could be predicted by spontaneous attitude toward power (vs. universalism) values. Study 5 ( N = 123) examined correlations between spontaneous attitude toward power (vs. universalism) values, spontaneous importance toward power (vs. universalism) values, and spontaneous prejudice toward Black African people. Results: Spontaneous positivity toward power (vs. universalism) values was associated with spontaneous negativity toward minorities and predicted gender bias in a decision task, whereas the explicit measures did not. Conclusions: These results indicate that the implicit assessment of evaluative responses attached to human values helps to model value‐attitude‐behavior relations.