Enhancing knowledge sharing from self-initiated expatriates in Vietnam: the role of internal marketing and work-role adjustment in an emerging economy. Issue 5 (20th October 2017)

• Record Type: Journal Article
• Authors: Tang, Au Due; Chang, Man-Ling; Cheng, Cheng-Feng
• Is Part Of: Asia Pacific business review. Volume 23:Issue 5(2017)
• Page Start: 677
• Page End: 696
• Publication Date: 2017-10-20
• Subjects: SIEs -- internal marketing -- knowledge sharing -- LMX -- work-role adjustment -- Vietnam; Asia -- Commerce -- Periodicals; 338.095
• DOI: 10.1080/13602381.2017.1366404
• Languages: English
• ISSNs: 1360-2381

Abstract

Abstract: This study is an empirical exploration of whether internal marketing activities can positively influence self-initiated expatriate's (SIE's) work-role adjustment and knowledge sharing. Leader–member exchange is considered in developing a moderated-mediation model. Using data collected from 140 SIEs in Vietnam, the findings support the mediation model and specifically indicate that internal marketing activities can increase the degree of work-role adjustment which, in turn, influences SIEs' knowledge-sharing. However, moderated-mediation analyses fail to support the role played by leaders in the implication of internal marketing activities. This model is intended to present an agenda for future research. Some theoretical and practical implications are also discussed.