Analysis of performance measures to handle medical E-commerce shopping cart abandonment in cloud. (2017)

• Record Type: Journal Article
• Authors: Priya, Vedhanayagam; Subha, S.; Balamurugan, Balusamy
• Is Part Of: Informatics in medicine unlocked. Volume 8(2017)
• Page Start: 32
• Page End: 41
• Publication Date: 2017
• Subjects: Cloud computing -- Queueing -- Virtual machine -- E-commerce -- Cart abandonment -- Quality of Service; Medical informatics -- Periodicals; 610.285
• DOI: 10.1016/j.imu.2017.03.003
• Languages: English
• ISSNs: 2352-9148

Abstract

Abstract: The E-commerce zone is crowded with many Internet users. Medical E-commerce has had significant growth in part because of a great deal of growth in the Indian E-commerce field. Medical E-commerce sites use cloud computing to guarantee a high quality of service anywhere and anytime in the world. For online access, the customer's expectations are very high. Medical E-commerce retailers are directed towards cloud service providers based on their quality of service. During online shopping, impatient customers may abandon a specific medical E-commerce shopping cart due to slow response. This is quite difficult to endure for a medical E-commerce firm. The research described herein observed the effect of shopping cart abandonment on medical E-commerce websites deployed in cloud computing. The impact of the idle virtual machine on customer impatience during medical E-commerce shopping was also studied. The ultimate aim of this study was to propose a stochastic queueing model and to yield results through probability generating functions. The results of the model may be highly useful for a medical E-commerce firm facing customer impatience, so as to design its service system to offer satisfactory quality of service.