Master's Degrees in Design Management: What's in a Name?. (September 2017)

• Record Type: Journal Article
• Authors: Herbst, Walter; McDonagh, Deana
• Is Part Of: Design management review. Volume 28:Number 3(2017)
• Page Start: 30
• Page End: 34
• Publication Date: 2017-09
• Subjects: Industrial design coordination -- Periodicals; Industrial design -- Management -- Periodicals; 658.575205
• DOI: 10.1111/drev.12086
• Languages: English
• ISSNs: 1557-0614

Abstract

Abstract : You're a manager in a design‐centric company looking to hire someone proficient in product design, development, and management. You post the job—and get resumes from new designers with master's degrees in a dozen differently named programs. Do these people all have the same skills? Don't you wish you were just hiring an MBA? Everyone knows what that means.