The impacts of weather on tourist satisfaction and revisit intention: a study of South Korean domestic tourism. Issue 9 (2nd September 2017)

• Record Type: Journal Article
• Authors: Kim, Songyi; Park, Jin Han; Lee, Dong Kun; Son, Yong-hoon; Yoon, Heeyeun; Kim, Sungjin; Yun, Hee Jeong
• Is Part Of: Asia Pacific journal of tourism research. Volume 22:Issue 9(2017)
• Page Start: 895
• Page End: 908
• Publication Date: 2017-09-02
• Subjects: Weather condition -- perceived quality of weather -- tourist satisfaction -- intention to revisit -- South Korea; Tourism -- Asia -- Periodicals; Tourism -- Pacific Area -- Periodicals; 338.4791504429
• DOI: 10.1080/10941665.2017.1357640
• Languages: English
• ISSNs: 1094-1665

Abstract

ABSTRACT: This study explores the impacts of weather on tourist satisfaction and intention to revisit sites utilizing a survey of 1736 domestic tourists in South Korea. This study adds tourists' perceived quality of weather to a path model that anticipates revisit intention and was originally based on the perceived quality of physical attributes and service, as well as tourist satisfaction. The results of this study show that the perceived quality of weather affects tourist satisfaction and revisit intention directly and indirectly, and that it correlates with the perceived quality of physical attributes and service. It was determined that the impact of weather perception on tourist satisfaction and revisit intention is higher in rainy weather conditions. The results of the study show that to sustain tourist satisfaction and revisit intention, efforts to moderate the negative impacts of uncomfortable weather conditions are required, especially in rainy weather.