Visitor perceptions of World Heritage value at Sagarmatha (Mt. Everest) National Park, Nepal. Issue 10 (3rd October 2017) - Baral, Nabin
ABSTRACT: World Heritage sites must exhibit outstanding universal value, integrity, and authenticity. Based on this context, this study examined whether visitors to Sagarmatha (Mt. Everest) National Park, Nepal (World Heritage Site inscribed under criteria vii in 1979) recognized it for its exceptional beauty and aesthetics. This study explored the basic concept of perceived park authenticity at this site, and associated factors that influenced the perception of World Heritage values. Questionnaire surveys were administered to 522 international visitors at the park. Exploratory factor analysis and ordinal logistic regression were used for analysis. Results indicated that visitors perceived the park to be authentic, preserved integrity, and constituted outstanding universal value. Additional regression results identified that overall trip satisfaction and educational level were statistically significant predictors of perceptions of authenticity, integrity and outstanding universal value of the park. Prior visits, substitutability of the park, age, and income were statistically significant predictors of perceptions of either authenticity, integrity or outstanding universal value of the park. Results suggest that emphasis on visitors' needs via interpretation and professional guides may solicit more favorable attitudes towards this site.