An Updated Look at the Factors Contributing to the Final Selling Price of Auctioned Gift Cards. Issue 3 (3rd July 2017)

• Record Type: Journal Article
• Authors: Dulaney, Emmett A.; Wiese, Michael D.
• Is Part Of: Journal of Internet commerce. Volume 16:Issue 3(2017)
• Page Start: 309
• Page End: 322
• Publication Date: 2017-07-03
• Subjects: Auction -- e-commerce -- eBay -- gift cards -- homogeneous good -- winner's curse; Electronic commerce -- Periodicals; Telemarketing -- Periodicals; 658.87205
• DOI: 10.1080/15332861.2017.1317147
• Languages: English
• ISSNs: 1533-2861

Abstract

ABSTRACT: Much has changed in 10 years, and this study follows up on one previously published that employed linear regression on Home Depot gift cards sold on eBay, which utilized the standard auction format as a proxy for a homogeneous good. The previous study looked at data beginning in 2006 and found results indicating that a number of variables associated with the card influenced the percentage of total value obtained for the card. Gift cards are used much more widely today than previously, and eBay has many more fixed price listings than auctions. It is now much more difficult to see variables related to buyers, leave negative feedback, and accept anything but electronic payment. This article looks at a number of the variables examined in the first study and updates the findings using a dataset of Home Depot cards auctioned over a 2-month time period in 2016.