Cross-cultural dimensions influence on business internationalization by soft computing technique. (October 2017)

• Record Type: Journal Article
• Authors: Sokolov Mladenović, Svetlana; Mladenović, Igor; Milovančević, Miloš; Denić, Nebojša
• Is Part Of: Computers in human behavior. Volume 75(2017)
• Page Start: 865
• Page End: 869
• Publication Date: 2017-10
• Subjects: Business internationalization -- Forecasting -- Cross-cultural management -- Hofstede; Interactive computer systems -- Periodicals; Man-machine systems -- Periodicals; 004.019
• DOI: 10.1016/j.chb.2017.06.035
• Languages: English
• ISSNs: 0747-5632

Abstract

Abstract: Cultural difference plays an important role in industrialized business countries. The topic of cross-cultural management has become the topical area in modern business worldwide. Cross-cultural implication and cultural dimensions was analyzed using Hofstede model that consists of seven dimensions: Assertiveness, Future Orientation, Performance Orientation, Power Distance, Uncertainty Avoidance, Collectivism I (Institutional) and Collectivism II (In-Group). In the present paper, we investigate what impact business internationalization has on cross-cultural dimensions - specifically, gender egalitarianism forecasting and humane orientation. A soft computing method was applied for this analyzing. Combination of Collectivism I (Institutional) and Collectivism II (In-Group) was the most influential on the Gender Egalitarianism and the combination of Future Orientation and Performance Orientation was the most influential on the Humane Orientation in the business internationalization. Highlights: Cultural difference plays an important role in business internationalization. Cross-cultural management has become the topical area in business internationalization. Cross-cultural implication and cultural dimensions was analyzed using Hofstede model.