Cite
HARVARD Citation
Krautz, C. (2017). A Cross-Cultural Study of Collective Brand Perceptions Within The Brand Equity Framework. Journal of marketing theory and practice. 25 (3), pp. 274-290. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Krautz, C. (2017). A Cross-Cultural Study of Collective Brand Perceptions Within The Brand Equity Framework. Journal of marketing theory and practice. 25 (3), pp. 274-290. [Online].