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HARVARD Citation
Diallo, M. et al. (2017). How previous positive experiences with store brands affect purchase intention in emerging countries. International marketing review. 34 (4), pp. 536-558. [Online].
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Diallo, M. et al. (2017). How previous positive experiences with store brands affect purchase intention in emerging countries. International marketing review. 34 (4), pp. 536-558. [Online].