Vulnerable populations in food deserts: a case study. Issue 2 (5th June 2017)

• Record Type: Journal Article
• Authors: Wood, Van; Thomas, Manoj
• Is Part Of: International journal of pharmaceutical and healthcare marketing. Volume 11:Issue 2(2017)
• Page Start: 211
• Page End: 220
• Publication Date: 2017-06-05
• Subjects: Community realities -- Contemporary issues -- Food desert alleviation -- Food desert realities -- Urban food deserts; Pharmaceutical industry -- Marketing -- Periodicals; Medical care -- Marketing -- Periodicals; 338.4761510688
• DOI: 10.1108/IJPHM-03-2017-0012
• Languages: English
• ISSNs: 1750-6123

Abstract

Abstract : Purpose: This paper aims to examine the realities of food deserts and the vulnerable populations in urban areas in the USA; review underlying causes of these realities; and propose a set of solutions to address challenges facing vulnerable populations living in urban food deserts. Design/methodology/approach: The paper presents a case study with a focus on a specific vulnerable population living in a food desert in the inner city of Richmond, Virginia. Findings: While vulnerable populations and food deserts have much in common, in general, they both reflect, for specific groups of people, a failure to achieve or even having a chance to achieve the American dream. In particular, they reflect the economic, social, culture and education disenfranchisement of many citizens in society. Originality/value: This exploratory paper and case study offers a beginning reference point to both understand and deal with urban food deserts and the vulnerable populations that reside there-in. Food deserts are a serious problem that is historically based and contemporarily reinforced by economic, social and cultural/community realities in society. By first understanding these realities, the paper calls for research and action.