3, 4‐Dihydroxy‐1, 6‐bis(4‐methoxyphenyl)hexa‐2, 4‐diene‐1, 6‐dione, its 4‐methylphenyl analogue, and a potassium salt of 2‐hydroxy‐4‐(4‐methoxyphenyl)‐4‐oxobut‐2‐enoic acid. (11th October 2013)