Cite
HARVARD Citation
Londoño, J. et al. (2017). A commentary on "conceptualising and measuring consumer-based brand–retailer–channel equity": A review and response. Journal of retailing and consumer services. pp. 31-32. [Online].
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Londoño, J. et al. (2017). A commentary on "conceptualising and measuring consumer-based brand–retailer–channel equity": A review and response. Journal of retailing and consumer services. pp. 31-32. [Online].