Cite
HARVARD Citation
Viardot, E. (2017). Branding in B2B: the value of consumer goods brands in industrial markets. Journal of business & industrial marketing. 32 (3), pp. 337-346. [Online].
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Viardot, E. (2017). Branding in B2B: the value of consumer goods brands in industrial markets. Journal of business & industrial marketing. 32 (3), pp. 337-346. [Online].