The mediating role of ambidextrous capability in learning orientation and new product performance. Issue 5 (5th June 2017)

• Record Type: Journal Article
• Authors: Huang, Jing-Wen; Li, Yong-Hui
• Is Part Of: Journal of business & industrial marketing. Volume 32:Issue 5(2017)
• Page Start: 613
• Page End: 624
• Publication Date: 2017-06-05
• Subjects: New product development -- Learning orientation -- Ambidextrous capability; Industrial marketing -- Periodicals; 658.804
• DOI: 10.1108/JBIM-01-2015-0017
• Languages: English
• ISSNs: 0885-8624

Abstract

Abstract : Purpose: Learning orientation is critical in new product development. However, research has disregarded how learning orientation operates via the potential mediator to influence new product performance. The purpose of this study is to examine the mediating role of ambidextrous capability in the relationship between learning orientation and new product performance. Design/methodology/approach: The empirical study uses a questionnaire approach designed to collect data for testing research hypotheses. This study tests the hypotheses using structural equation model in a sample of 336 firms in Taiwan. Findings: The findings indicate that learning orientation relates positively to ambidextrous capability and new product performance. Ambidextrous capability, in turn, relates positively to new product performance. The results also support the argument that ambidextrous capability plays a mediating role in learning orientation and new product performance. Originality/value: The value of this study is to identify ambidextrous capability as the potential mediator in the relationship between learning orientation and new product performance. The results enrich the understanding of learning orientation in new product project teams and suggest important implications for new product development and future research.